Category Archives: Marketing
Jargon: why it’s our fault
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There is an overwhelming consensus that financial services is full of jargon and that that’s a very bad thing. I haven’t found a single view to the contrary. So why it is still so rampant? Because of us. Most people … Read More
Posted on 19/03/12
threesixty’s new look
Last year I decided we needed to invest some time and money into marketing to enhance the way we communicate to the outside world. I spent the last six months of 2011 making a lot of changes and improvements … Read More
Posted on 10/03/12
Independent – What’s in a Name?
There is still a lot of confusion and concern amongst firms around whether to be an independent or restricted advice business post RDR. The decision is going to be a fairly subjective one for most firms, and for that reason … Read More
Posted on 29/02/12
The Message is the Meaning
Something I’ve been reading about recently is language; how we use, what is means, what it does to our brains. One concept which took a while to grasp was ‘the message is the meaning’, not the content of the message, … Read More
Posted on 26/01/12
Apple obsession
The current obsession with Apple has now gone too far. It’s difficult to get through the day without a spurious link between financial services and Apple or Steve Jobs.It’s typically product manufacturers who are most guilty and for whom the … Read More
Posted on 25/01/12
Postmodern website
Soon we will launch our new website, I’ve been working on it this week, and wanted to give you an idea of what I want to achieve. I want to build a postmodern website. It will be too clever to … Read More
Posted on 20/01/12
What’s a brand and who’s got one
I set off a good discussion on Twitter recently by asking “Do small businesses really have a ‘brand’ or are we all kidding ourselves? Do we really have a backstory with personalities?”. The question got the response I expected, as … Read More
Posted on 03/11/11