Category Archives: business
‘People Don’t Buy Stuff, They Buy Meaning’ IFP Manchester – 18th April
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I’ll be speaking at the IFP Manchester meeting on 18th April with a presentation entitled ‘People don’t buy stuff, they buy meaning’. It’s my attempt to answer the eternal question of the small business owner – “Why can’t everyone be as … Read More
Posted on 04/04/13
Bruce Willis and Leaving Digital Assets Behind
I’ve been talking today about the inability to leave certain digital assets in a will. Electronic books were the starting point, as I had originally assumed that the main issue was an inability to move one account e.g. books on … Read More
Posted on 15/11/12
Books with long tails
Been reading about the publishing industry lately, and how radically it’s changed. If you wanted your book published previously you had to go through a publishing house. Publishers came in all sizes, big ones, medium ones and smaller niche, specialist … Read More
Posted on 13/06/12
Two Business Models: Godfather II and Superman III
I spend a fair bit of time explaining how our business works. It isn’t very complicated. It’s different from others and for that reason people assume it’s sophisticated. I thought I would summarise how most businesses in financial services work. … Read More
Posted on 12/05/12